UX Researcher Passionate about Human Behavior

 Trained as a user researcher, designer and data scientist, I have develop skills in the following: 

• Mixed Methods Research
• Usability Testing (Un/moderated)
• Persona Development
• Survey Design
• Journey Mapping
• Wireframing (Figma, Miro)
• Web Analytics
• Predictive Modeling & ML

I have a PhD in City and Regional Planning from the Ohio State University, with a focus on Environmental Psychology.

Drove the alignment of business requirements with user-centered design methodologies by performing multiple rounds of un/moderated usability testing and user interviews resulting in 20% more closing rate.

Designed surveys and performed statistical analysis to gather insights on user-mindset (triggers, motivations, pain-points), journey maps, logo & tagline testing, and info architecture.

Worked cross functionally with product managers, designers and data scientists to evolve designs from concept to launch.

Designed the user interface and lead the efforts of developing an internal-facing social media analytics tool. The tool helped social scientists in project ideation and writing research proposals.

Analyzed perceptual, attitudinal and behavioral data from surveys and social media datasets for multiple public health projects.

Conducted A/B testing and developed SEO strategies on a media website resulting in 20% increase in traffic and %10 increase in subscription rate. 

Lead online advertising and developed consumer behavior and revenue models.

Developed models to estimate ROI for marketing channels, saving the company +$15M in marketing expenses.

Developed customer segmentation models for multiple brands.